Differences and advantages of Online Radio Advertisement vs. Terrestrial
The online audience is track-able.
Terrestrial radio has always been sold based on an audience estimate; the best guess at how many people with hear a spot. Online advertment is sold by impressions, the exact actual number of listeners who will hear or see a spot. These precise metrics allow companies seeking advertisement to see concrete track-able ROI.
Online advertising is interactive
An online spot can include a synchronized banner ad with a direct link to the advertiser’s website. This means that someone who is ready to buy advertisement can be directed to their website and create a purchase immediately.
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ReplyDeleteDifferences and advantages of Online Radio Advertisement vs. Terrestrial
The online audience is track-able.
Terrestrial radio has always been sold based on an audience estimate; the best guess at how many people with hear a spot. Online advertment is sold by impressions, the exact actual number of listeners who will hear or see a spot. These precise metrics allow companies seeking advertisement to see concrete track-able ROI.
Online advertising is interactive
An online spot can include a synchronized banner ad with a direct link to the advertiser’s website. This means that someone who is ready to buy advertisement can be directed to their website and create a purchase immediately.